What's actually in your coffee?

What's actually in your coffee?

Coffee is more than caffeine. Hundreds of aromatic compounds develop during roasting—and many of them fade quickly once the roast is done.

When coffee sits too long, you are left with bitterness and a thin body instead of the chocolate, fruit, or caramel notes people expect from specialty beans.

A simple checklist:

  • Single-origin or clearly labeled blends
  • Transparent roast and grind guidance
  • No mystery about when it was roasted

Knowing what is in your cup starts with knowing how fresh it is—and where it came from.